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About Us


True Elegance Design and Decor LLC., is a FULL SERVICE Design and Decor company for Weddings and  Events, based out of  Bedford NH, serving Southern New Hampshire and  Massachusetts

Who Are We?


True Elegance Design and Décor LLC. is an Event Design Company. with a  very talented team of designers who  encompass more than just flowers. We are often mistaken for and are DEFINITELY NOT YOUR TYPICAL event planner, Drop off Wedding florist or Rental Company.

We take into consideration the entire wedding palette from concept to Implementation.. We design your event décor keeping in mind your theme, the mood, the size of the room and the color scheme, your needs and wants, likes and dislikes.

We manage the expectation of our clients by creating solutions that are cost effective without compromising quality and style.


Owner / Lead Event Designer 


Hi, I am Ashima Samuel, the Founder and Event Designer at True Elegance Design & Decor  llc. 


Welcome and thank you for taking time out to visit us.


For those of you who may not know me, I am also a wife and mom to 3 beautiful children. I have a background in History and Design. I have worked with the interior design team of J C Penney for a few years prior to starting on my own.


Many have asked me what led me to start this company. It's just plain and simple. Right from childhood I had a passion and love for designing and decorating and had a great interest in art. I loved to move furniture and pieces of art around my small home always trying to make it look beautiful. Drove my mother crazy! My artistic vision and passion to create beautiful spaces led me to creating beautiful spaces for my clients at their weddings and special events.Thus, True Elegance came into being. 


My style is romantic, glamorous and pleasing to the eye. I incorporate the same feel in my events too. My passion and unending love for designing and decorating helps me create unique, elegant, gorgeous, glamorous and timeless events. Transforming plain and ordinary into a spectacular and glamorous is what I live for.


So, if that is what you are looking for I would love to meet with you and see how we can create and give you an event or wedding of your dreams!





Our Goals 


 We aim to provide our clients, cost effective ways achieve the look they are after. We are respectful of your budget and will love to take up the challenge of providing the most elegant décor within that budget.  Working with the highest quality vendors in the business gives us the ability to negotiate and provide the best of products at the best of prices. Since we hate to compromise we wouldn’t want you to compromise either.

It is our pleasure, to be part of your big moment, to design and decorate events that will create everlasting memories and cherishing moments for you, your family and friends.


TRUE ELEGANCE design & decorating

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